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Give an Amazon Device as a Gift

You can give an Amazon device as a gift by purchasing a new device from Amazon or by gifting a device you already own.

Purchase a New Amazon Device as a Gift

You can purchase Amazon devices from Amazon and mark them as a gift with or without a message to be included for your recipient.

To purchase an Amazon device as a gift:

  1. From Amazon.co.uk, select the device you want to purchase as a gift.
  2. On the product detail page, check the box next to This is a gift.
  3. Click Add to Cart to continue with gifting options, and then choose Proceed to Checkout.

    During the checkout process, you can enter a gift message and choose to have the price hidden on the receipt. For some Fire tablets, the gift message you enter will also appear onscreen when the gift recipient sets up the device. For this message to appear, you’ll need to buy one Fire tablet at a time.

    Important: When you order devices as a gift, devices will be delivered to a recipient as unregistered. In order for the gift recipient to purchase content, they need to register the devices to their own Amazon account.

If you forgot to select This is a gift and the device hasn't shipped yet, you can update the gift settings of the order from Your Account.

If you forgot to select This is a gift and the device has already shipped, deregister the device from your account by going to Manage Your Content and Devices, selecting the Your Devices tab, and then clicking the Actions button and Deregister next to the device you purchased as a gift.

Note: If you'd like, you can purchase an Amazon.co.uk Gift Card for your recipient, which can be used toward most digital content, such as Kindle books, Amazon Video, and Amazon Music sold by Amazon. For help purchasing an Amazon.co.uk Gift Card as a gift, go to Buying & Sending Gift Cards & Gift Vouchers. For information about Amazon Gift Card policies, go to About Amazon Gift Card & Gift Voucher Restrictions.

Gift or Sell an Amazon Device You Own

If you want to give a device you already own to someone else, you’ll need to deregister the device from your Amazon account and reset it to factory defaults. Resetting the device to factory defaults removes all content and personal information from the device, and deregisters it from your account.

Note: Content on a device cannot be sold or given as a gift. You can continue to download your purchased content on other devices and reading applications registered to your account.

Alexa features and services may not work outside the U.S., United Kingdom, Austria, or Germany.

You can learn more about resetting common Amazon devices here:

Factory Reset Your Fire Tablet (all 3rd generation and later Fire tablets)

Reset Your Kindle (all 6th generation and later Kindle e-readers)

Reset Your Echo Device (1st generation devices)

Reset Your Echo Device (2nd generation devices)

Amazon Fire TV Settings Basics

To verify that your device is no longer registered to your Amazon account, go to Manage Your Content and Devices and click the Your Devices tab. If the device is still listed, select the device, and then click Deregister in the Actions menu next to the device name.

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