As we all know Twitter only allows you a max of 140 characters to tweet using its default URL shortener Bit.ly.

That’s plenty short. But now you can go even shorter – by two less characters – with its new service j.mp.

Talk about economy of words or characters. The idea is for people who need to make things shorter still.

With two less characters  you will  make it 1.4 percent easier to fit links in 140 characters using j.mp.