BLOGGING TIPS AND BENEFITS. Blogging can bring many benefits to users but firstly, a blogger needs to gain the experience of search engine optimization and understands its workings to really come up to scratch in his or her blogging experience.

Simply creating a blog is just a first step and to make your blog search engine friendly you need to pick up the know-how about the pros and cons of SEO. You aren’t going nowhere if you just sit on the butt and wait for the traffic to come your way.

It’s all right to register with any blogging platforms if your ambition does not go beyond the task of writing posts on a personal basis for friends and relatives. A free blogging platform will do just fine for you.

On the other hand, you may have bigger plans to shake up the blogosphere, then you may have to consider a blogging platform that can stretch your imagination, creativity and potential to the fullest.

So what’s the deal?

Here’s a video take from Webpronews at SES Chicago where Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.

First of all, Stephan debunks the theory that simply having a blog makes it search engine friendly. While there is a bit of truth to the theory, there are many other benefits that people are missing. For instance, PageRank isn’t always accurate and tag pages and tag clouds aren’t used to their full potential.

Stephan highly recommends WordPress as a blogging platform. The great thing about many of these blogging platforms including WordPress, is that a blog doesn’t have to look like a typical blog.

WordPress can be used as a content management system (CMS) and is very search friendly. Stephan’s company site, Netconcepts.com, is a perfect example of a site that’s running as a WordPress blog.

Another blogging platform Stephan recommends is b2evolution. It brings SEO improvements that aren’t available in other blogging platforms. This platform is also free and runs on your own domain or website.

Lastly, Stephan does not recommend Blogger. His main arguments against it are its limitations. According to Stephan, Blogger users cannot set up 301 redirects and cannot incorporate tag clouds.

Now that you have a couple of recommendations to work with, go out there and utilize these blogging platforms!

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